Corporate Social
Responsibility Part Five

Sending your message

SERIES by Jennifer Kiwala

In the October 2007 issue, Jennifer Kiwala highlighted the benefits of integrating corporate social responsibility (CSR) into the workplace culture. She outlined five key steps to ensure program success:

1. Overview of corporate social responsibility (Oct ‘07)
2. Create a CSR policy (Nov/Dec ‘07)
3. Make the structure flexible (Jan/Feb ‘08)
4. Focus on long-term projects (March/Apr ‘08)
5. Communicate (May/June ‘08)
6. Give employees time off (July/Aug ‘08)

Crack open those sealed office doors and open your business up to the most fundamental exchange–communicating. Now that you have created an impressive Corporate Social Responsibility (CSR) policy and structure, communicate your CSR message to your employees.