Corporate Social
Responsibility Part Six

Volunteering: What it can do for you

SERIES by Jennifer Kiwala

In the October 2007 issue, Jennifer Kiwala highlighted the benefits of integrating corporate social responsibility (CSR) into the workplace culture. She outlined five key steps to ensure program success:

1. Overview of corporate social responsibility (Oct ‘07)
2. Create a CSR policy (Nov/Dec ‘07)
3. Make the structure flexible (Jan/Feb ‘08)
4. Focus on long-term projects (March/Apr ‘08)
5. Communicate (May/June ‘08)
6. Give employees time off (July/Aug ‘08)

An effective volunteer program can have a positive impact on revenue when it comes to recruitment & retention, employee training & development, public relations, and developing new business.