The Law of Attraction

Realizing potential in the workplace

Author Betty Healey

In recent months, there has been a great deal of buzz regarding the Law of Attraction. While promoted as a new and novel concept, or a long-hidden secret, the truth is the Law of Attraction, like the law of gravity, has always been in existence. Does this law, however, which simply states that “like attracts like,” have any applicability to business and, if it does, how do you harness it?
This article introduces the four-part Strategic Attraction™ Plan, a concrete strategy for engaging the Law of Attraction in your business, and a vehicle for building more satisfactory and synchronistic relationships with your clients, business partners and employees.

Step One of the process begins with the following question:

What are the qualities, characteristics and attributes of my/our perfect customer?

This is an essential question for anyone in business, asking you to become very clear on who it is you want to attract to your business. Too often, teams or organizations are not clear about what defines their perfect customer. Perhaps, many of your customers are demanding, don’t pay on time, have little appreciation for your company’s services and products, or are chronic complainers. What if you did not have to deal with these clients? What if you were clear on who you want to attract instead?

If what you want to attract isn’t clear, begin with what you don’t want. This provides contrast. Create a list of the ‘don’t wants’, then ‘flip’ them to clarify what you do want. Always state what you want to attract in your final plan, as this is important. For example, in stating, I do not want to attract negative people, you keep the charge on negative people, and that is what you will continue to attract. By flipping it and specifying, I want to attract positive people who are open-minded and generous of spirit, you become more specific, and the emphasis is placed on positive people.

Too often, teams or organizations are not clear about what defines their perfect customer.

Step Two in the Strategic Attraction™ Plan is:

What makes me/us tick?

What makes my perfect client tick?

One’s tick goes to the question: what is at the heart of you, your team and your organization? Why are you in business and how do you make a difference every day? It is part mission, part values, part vision, and all passion. Since like attracts like, addressing your team or organizational tick comes first. It follows that perfect clients will share your organizational values and your sense of mission, and be attracted to you for this reason.

Step Three of the plan asks:

What do we want our perfect client to expect of us?

This question asks the organization to be clear on what it wants. Ask yourself what success would look like in terms of the numbers of product-users you wish to attract, the type of work environment you wish to create for employees, market share and profitability, and so on. The more specific the list, the better, as the adage ‘be careful what you wish for’ holds true. Establish timelines and targets where possible.

You may be questioning the phrasing of Step Three. The wording is deliberate, as your perfect customers are invested in your success; therefore, they would want you to attract all that you aspire to have, create and build as an organization.

Finally, the Strategic Attraction™ Plan Step Four asks:

What is there for us to improve to become more attractive?

This question is what I refer to as ‘stepping into the scene’, that is, being all that you have asked for. When you watch a play, some actors are more convincing than others. There are those whom you know are simply playing the part, and there are others who have become the character. Step Four of the Strategic Attraction™ Plan asks you to become the character.

To respond to this question, take the items from Step Three and bring them alive, as if they are already happening. This may seem simplistic, yet all of you know that the power of manifesting what you want lives in your ability to be in your vision of the future, to taste it, feel it, and live it. Then it becomes real.

To summarize, the Strategic Attraction™ Plan builds on the Law of Attraction. It allows the organization to clarify who its perfect client is, understand what makes it and its perfect client tick, become clear on what it wants to attract as an organization and step into the “being” of this desire. As a strategy, the Strategic Attraction™ Plan can be used to attract perfect employees, business partners, investors, and more. It an essential tool for any business in revisiting its marketing and business strategies.

What follows is an example of a generic Strategic Attraction™ Plan. Please note that a Strategic Attraction™ Plan is a detailed and specific plan developed by your organization and specific to your products and services. Developing a plan with a team or small organization usually takes 4 to 6 hours of concentrated time and is best facilitated by a coach who has no investment in the plan itself.

Step One

The qualities, characteristics, and attributes of our perfect client are:

• They share the values and mission of our organization.
• They value our services and refer us on to other perfect clients.
• They find us, our services and products, easily and effortlessly.
• They work from a sense of integrity, modeling truth-telling and keeping their commitments.

Step Two

What makes our organization tick is:

• to be a role model for the healthy human work environment
• to be good stewards for future generations through eco-friendly products

What makes our perfect client tick is:

• a willingness to invest in creating work environments that are healthy and wholesome
• a desire to make the world a better place

Step Three

What do we want our perfect client to expect of us?

• To expand into the international marketplace beginning with distribution in the US market on or before Dec. 31, 2009
• To have our products/services rated by Canadian consumers as the number-one choice in our field
• To attract 150 or more new perfect clients with signed agreements on or before the end of Q1, 2009.

Step Four

What is there for us to improve to become more attractive?

As of today,

• We have expanded our distribution to the US market; negotiations with distributors for the European market are underway.
• Our products/services are rated by our industry and consumers as number-one in our field.
• We have attracted 150 new perfect clients. All client agreements have been signed. New clients are contacting us daily.
  Reference: Attracting Perfect Customers: The Power of Strategic Synchronicity (2001), Stacey Hall and Jan Brogniez

Betty Healey is a certified and licensed Strategic Attraction™ Master Coach and an award winning author of two books and supporting products. www.roadSIGNS.ca.