Searching For A Needle Of Knowledge In An Information Haystack

The Plight Of The Modern Day Worker

We are drowning in information. Traditionally, the culprits have always been television, radio and print media. More recently, we have been wrestling the Internet (blogs, social networking, instant messaging etc.), email, PDAs and cell phones. There does not seem to be anywhere left to hide.

Just how bad is it? A recent article in USA Today discussed how John Gantz, a researcher at IDC (world’s leading technology media, research, and events company) took on the arduous task of determining approximately how much digital information was generated in 2006. He counted such sources as e-mail, spreadsheets, and other data collected by corporate computers as well as digital photos from personal cameras, security cameras and cell phones. Gantz ultimately estimated that 161 exabytes of data were generated! It’s interesting to note that there were approximately 2 exabytes of information produced in 1999. As this exponential trend continues, we will find ourselves under pressure to discover better ways to store and interpret data.

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Steve Bannister
Steve Bannister is a passionate forward-thinker who uses high-energy customized programs to empower people and organizations to get results. Please contact Steve via his website at

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