Innovative Benefits

A Diverse Workforce is Prompting More Flexibility

Jennifer from marketing is 27, single, and has just hired a personal trainer. Rajid from sales is 41. He just found out that his daughter needs  orthodontics.
Single mom Marie-Claire from HR  is ready to enroll her son in daycare. Antoine has been helping his 72-year-old father adjust to his life after the loss of his mother.
64-year-old Clive is counting down the days to his retirement. 52-year-old Helen from accounting has just been diagnosed with a chronic illness.

Today’s Canadian workforce is a diverse one, represented by different generations, cultures, health issues, family circumstances, and salary ranges. Naturally this diversity creates a myriad of needs and wants related to employee benefits. Coupled with the fact that 3.7 million baby boomers are preparing to leave the workforce, many employers are turning to a range of innovative employee benefits in order to appeal to a wider workplace demographic to attract and retain employees.

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Susan Stibbe
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