Our culture worships and promotes achievement, money, beauty, material possessions and all forms of competition. While these things can be interesting and fun, they do not bring sustained fulfillment. The moment our team scores, we get a bonus and buy that car or outfit and we get a rush of endorphins into our brain. We like this feeling and want more of it.
Conversely, attachment to loved ones is more of a challenge to sustain. We try to be loving to our partners, but being loving when we are stressed and not feeling love does not come naturally to most of us. We love our children, but when they misbehave our frustration can take over. Loving behaviours may be challenging to master, but finding ways to open our hearts, even in difficult times, benefits us and our loved ones.