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What’s Your Generational Strategy?

As a fellow GenXer, I admit to appealing to Millenials, (also known as GenYs) for tech advice from time to time. In 2011, Millenials are aged 0 to 29. They are optimistic, enthusiastic team players, and they “live online and buy online”, according to Chuck Underwood, who presented at the recent MagNet conference, a conference for the magazine publishing industry last week. Underwood, President of the Generational Imperative, claims it’s crucial to understand the different core values of each generation in order to market to your customers and sell your brand.

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Emily Follett-Campbell

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