Our Story






Three generations of men

What’s Your Generational Strategy?

As a fellow GenXer, I admit to appealing to Millenials, (also known as GenYs) for tech advice from time to time. In 2011, Millenials are aged 0 to 29. They are optimistic, enthusiastic team players, and they “live online and buy online”, according to Chuck Underwood, who presented at the recent MagNet conference, a conference for the magazine publishing industry last week. Underwood, President of the Generational Imperative, claims it’s crucial to understand the different core values of each generation in order to market to your customers and sell your brand.

Make. Work. Better.

This is an exclusive subscriber-only story

Subscribe Today

To discuss re-use of this material, contact us.

Already a Subscriber? Log in.

Reuse and Permissions: Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: copyright@yourworkplace.ca ; 877-668-1945.

Emily Follett-Campbell
Ripe fruits and flowers composition in a basket

Separate or Together?

Health, wellness and disability management: What do you really need to support the health and productivity of your workforce? To answer this, let’s look at

Read More »


There are a number of reasons leaders may make less-than-optimal decisions. Some of these reasons involve time and information constraints. Other times, however, the reasons

Read More »