Dressing for Success

If you are like many of us, one of the first challenges you face in the morning is sorting out what to wear to work. If you’re one of those who is organized enough to lay out your clothes in advance, well, bully for you. As workplaces become increasingly accommodating to employee needs, and some of us don’t even have to leave the house to go to work, the question of what is acceptable business attire becomes even more relevant to employers and employees. Toronto’s Karen Brunger, a certified Image Professional and Trainer, says she enjoys wearing her pajamas when she works from home, even though dressing for success is essential when she is with clients. Brunger is Founder and Director of the International Image Institute and past president of the Association of Image Consultants International. She has also received the international Award of Excellence for 2009.

Dressing for success

Brunger says what you wear to work matters, and has many stories of how clothes have changed people’s lives (and salary grids). She recalls a CEO of an IT company who sold to Fortune 500 companies. His income tripled after his image consultation. He also reported that his staff treated him with more respect, and that more women approached him. Or, the story of a politician [which one?] who credited her leadership nomination as a result of Brunger’s make-over, claiming if she had not worked with her image, she would not have won at all. “When others see us as being more professional, they assume we are more productive,” says Brunger.

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Jen Amos
WRITTEN BY
Jen Amos
Jen Amos is a freelance writer, researcher and editor based in Kingston, Ontario. She can be found on twitter at @jamos_ca.