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Learn How Generational Values Influence Leaders

First, the easy part: each Canadian generation takes its turn at the top.

Its millions of members leave their classroom years and begin their careers at entry level with the most talented, ambitious and fortunate of them methodically climbing the ladder during their 20s, 30s, 40s, and 50s.

And then for about two decades, their generation fills the overwhelming majority of leadership positions in business, government, education, religion—all of their nation’s major institutions and all of the minor ones, on virtually every block in every city of every province.

And while they enjoy such an overwhelming leadership majority, they thoroughly instill their generation’s unique and powerful core values throughout their organization and throughout their nation; core values that were burned into them by the unique times and teachings of their generation’s formative years, roughly the first 18 to 23 years of life.
These powerful generational core values, we now know from the relatively new field of generational study, move the nation in a direction that is almost always significantly different from the direction of the prior generation of leaders.

And then their generation retires and hands off that leadership baton to the next generation, whose unique values once again push Canada in a new direction.

Make. Work. Better.

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Chuck Underwood
Chuck Underwood is a pioneer contributing and popularizing the field of generational study. He is president of the consulting firm, The Generational Imperative, Inc., author of The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room, and host of the U.S. national public television mini-series, America’s Generations with Chuck Underwood. He trains Canadian and American clients in generational human resource and marketing strategies.
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