Compete Using Work Culture

Smaller firms may have a hard time standing out in the battle for talent. But they have a secret weapon: their work culture.

Many small and medium-size firms boast high-trust work environments that are a strong lure to job seekers. When these David’s wield their culture weapon smartly, they can beat out the Goliath’s for great candidates. The trick is to know and cultivate your strengths, be transparent about what you have to offer, and take every opportunity to expose the behind-the-scenes of your workplace. While smaller workplaces may not have the same brand recognition as larger organizations, the levels of responsibility, independence and team connection they offer can make a really compelling package for many candidates.

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Kim Peters
Smiling woman. By Gabriel Silverio of

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