Effective conflict management is one of the most important skills we can acquire. Several years ago I was the managing director of a talent management firm in Ottawa. We conducted internal research on over 300 managers and executives and found that conflict management was the highest-rated area for self-development. This was confirmed in a 2013 Stanford University\/The Miles Group survey of over 200 CEOs, board directors and other senior executives noting \u201cconflict management skills\u201d as the highest area of concern. Even when we are at the very top of the organizational food chain, this issue still plagues us. So, how do we handle conflict better? One important ingredient of effective conflict management is how we respond to feedback. Consultant and Harvard Law School Lecturer Douglas Stone has dedicated his career to becoming the preeminent expert in the topic of difficult conversations. His latest book, Thanks for the Feedback, written with his colleague Sheila Heen, shares insights into how feedback conversations that are handled unskillfully spark conflict. Stone shares an example of how the following feedback exchange between a husband and wife results in conflict and frustration. The wife starts by telling her husband that when he is with her family, he seems distant and cold. He responds to this feedback by stating that he was the one who organized the latest family gathering and drives his wife\u2019s sister to her dialysis appointments, mows the lawn for her parents, etc.