Picture this: your loyal communications coordinator arrives at work promptly at 9 am every day. He goes about his tasks and avoids Facebook and Twitter. He saves any personal calls for lunch. At 5 pm, your hard-working communications coordinator hits the power button and is off, giving you a brisk nod on the way out. Maybe he’s going to grab drinks with an old friend; maybe he’s going to pick his kids up from daycare. Either way, you’re confident the guy takes his job seriously: you haven’t once looked over his shoulder to catch him streaming music videos online or fretting to the nanny about that feces-induced mayhem his 3-year-old just wreaked in the living room.
An EVP has to be a very special statement that extends into a core part of the organization’s DNA In today’s faster, more connected and