Backstage Pass: Elizabeth Williams

July 19, 2016


Social media is transforming how we work, making us more productive, more collaborative and more agile than any other group of workers in history.



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Are your employees tweeting their meetings? Are they clogging up the WiFi with videos, photos, chats and polls? Are your millennials spending more face time with FaceTime than with their teams? Good. They’re probably more productive, more collaborative and more agile than any other group of workers in history. Social media via mobile technology is transforming how we work, even in HR.

From a bandwidth hog to a nimble engagement tool, social media is totally disrupting recruiting, training and development, and performance reviews. Glean the research on why we need to chuck social media policies, stop blaming millennials and accept that change happens.

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Elizabeth Williams, Director, Brand and Communications, ADP Canada Co.
Elizabeth Williams is a marketing executive, with a particular interest on the impact of social media on business-to-business marketing. Prior to being the head of brand and communications for ADP Canada, she worked at Rogers Communications, Trapeze Software, Bank of Montreal, Aon, Marketrend and MGI Software. Her work has been recognized with an IABC Gold Quill Award, a Silver Leaf Award and an Ovation Award.

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