Brave Cool World

Cool new ideas for your workplace

Doodle for your Noodle
The worker who doodles during your presentations may remember more than you think. According to an article published in the journal Applied Cognitive Psychology, doodling while listening has been shown to improve memory. In a study conducted by the Medical Research Council’s Cognition and Brain Sciences Unit in Cambridge, test subjects asked to doodle while listening to a boring phone message experienced an improvement in recall by 29% compared to the non-doodling control group. According to Jackie Andrade, Ph.D., one of the study’s researchers, doodling is a simple task that prevents daydreaming, a behaviour that does interfere with the memory process.