You want your leaders to be the kind of people who embody the promises your company makes to its customers. To build this capability, follow these five principles
Quick: what do the following firms have in common?
General Electric, whose motto is “Imagination at Work,” is a diversified company with $163 billion in annual revenue. It is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services. A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker; an inclusive, competent team leader; and a confident expert in his or her field.