Building a Leadership Brand

July 1, 2012

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You want your leaders to be the kind of people who embody the promises your company makes to its customers. To build this capability, follow these five principles

Quick: what do the following firms have in common?

General Electric, whose motto is “Imagination at Work,” is a diversified company with $163 billion in annual revenue. It is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services. A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker; an inclusive, competent team leader; and a confident expert in his or her field.

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Written By

Norm Smallwood, PhD

Norm Smallwood is a partner and co-founder of the RBL Group, a leadership development and human resource education consultancy. He is a co-author of numerous renowned leadership books including Results Based Leadership and Why the Bottom Line Isn’t and The Leadership Code.