Canadian Workers Lag Behind Other Countries In Using Social Media For Professional Advantages

While Canadian employees use social media primarily for personal purposes, employees from other countries use it to promote their professional profiles and gain business opportunities and knowledge 

Canadians are heavy users of social media for personal purposes but lag behind other countries when it comes to using social media for professional purposes, according to findings from Randstad’s latest Global Workmonitor survey.

Employees in countries with a young workforce such as China (66%) and India (79%), recognize the benefits social media (such as Twitter, Facebook or LinkedIn) has on business. While 77% of Canadians have social media accounts, only 27% claim to use social media to profile themselves for business purposes.

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