CEOs Take on Wellness as Corporate Strategy

As work becomes more sedentary, the global workforce is becoming fatter, sicker and less productive due to chronic conditions such as heart disease and diabetes, according to a new report prepared by PricewaterhouseCoopers Health Research Institute in conjunction with the World Economic Forum.

The report, entitled “Working Towards Wellness: Accelerating the Prevention of Chronic Disease,” identified chronic disease as a growing and costly threat to corporations and their workers. It calls on global CEOs to make wellness central to their corporate business strategy, suggesting that multinational employers have the greatest stake in and best opportunity to prevent chronic disease. For corporations adopting wellness programs, PwC provides a framework to ensure the effectiveness of those initiatives.

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