Creating the “Right” Culture

How individuals, leaders and organizations emerge better from the pandemic

The impact of COVID-19 has fundamentally altered how people work, the products and services that organizations provide, and the skills that leaders need to successfully navigate the impact. An underlying attribute of this new landscape is work culture. Do not be misled into thinking that culture is simple or easy to master. To avoid making shallow, unsustainable changes while trying to survive the impact, culture must be correctly executed.

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Written By

Dr. David (Dave) O. Ulrich, PhD, is Rensis Likert Collegiate Professor of Business Administration and Director, Human Resource Executive Program, University of Michigan. He is also a Partner, the RBL Group.


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