How Important is Cultural Fit?

In recent years, having a strong corporate culture has become one of the key ingredients in a company’s success. Clearly defining the values, beliefs and behaviours that team members can embrace is a primary factor in gleaning good performance from executives and employees alike. And as the focus on workplace culture grows, the concept of “cultural fit” is gaining importance with HR and with employees, both future and prospective. But how important is cultural fit, really? And should companies be putting culture fit first?

Cultural fit

Statistics indicate that cultural fit can, in fact, be a big contributor to both an employee’s and a company’s success. A 2012 Deloitte survey titled Core Beliefs and Culture found a correlation between a clearly articulated and active culture and business performance. That same survey found that 83% of executives and 84% of employees ranked motivated and engaged employees as the top factor that contributes to a company’s success. More specifically, culture specialists RoundPegg found that those identified as good culture fits were 20% more likely to become top performers, and that new hires with good fit were 27.2% less likely to turn over during their first 18 months of employment.

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