Dancing to the Same Beat

Departments need to work together to make organizational change effective. No one would object to this statement yet the notion that there could be synergies when marketing and HR work together seems counterintuitive.

Marketing involves identifying and meeting wants and needs of people. To do this, marketers need to be up on the latest trends; creative, adaptive and strategic. They’re seen as always having fun, standing in the spotlight and having the ear of senior executives. On the other hand, human resources (HR) involves the development of strategies, policies and programmes to manage people and promote a healthy corporate culture. HR practitioners aren’t often seated at the senior executives’ table. The perception is that HR is always on the receiving end of instructions from upper management to hire, fire, manage performance and deliver those training programmes which are the first on the chopping block when budgets are cut. If you really believe this, you would say that HR and marketing are polar opposites!

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