Emergency Planning is a Win-Win

Needle and flu vaccine.

The Schulich School of Business at York University in Toronto recently released the first study to assess the impact of an influenza outbreak on individual companies. Presented at the World Conference on Disaster Management, the study, “Making a Case for Investing in Pandemic Preparedness,” focuses on how companies can justify investing in emergency planning using standard business performance metrics. The study highlights that an investment now far outweighs the potential impact that a pandemic could have on individual businesses.

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