Engage Your Competitive Advantage: People

In a global economy, regardless of size and scope, businesses must compete strategically in order to preserve their competitive advantage. This means learning how to manage corporate knowledge to respond to customer demands while ensuring that there are no breakdowns in communication. A tough feat when one considers what is required to ensure corporate information is transferred and disseminated effectively. The speed at which knowledge travels today requires a community of leaders to work together collaboratively as opposed to sticking to their own business silos, their geographical regions, or any other forms of information compartmentalization. Even after significant investments are made to the technology infrastructure to speed up access to information and respond to customer demands, no corporation escapes unscathed. In fact, breakdowns in knowledge often occur because behind every sophisticated new technology lies people. And, people are at the heart of what makes any corporation competitive. Everyone wants to feel appreciated. Who doesn’t want to feel fully present at work and able to effectively contribute on every level? We all do. The problem lies not in what people desire, but in how corporations ensure that those desires are fully supported and acknowledged.

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