Health is the New Wealth

Against a background of economic uncertainty, people across the globe are feeling vulnerable, not only in terms of their wealth but also their health, according to a study by DDB Health, the global healthcare practice of DDB Worldwide Communications Group Inc.

The study compares perceptions about individual health among more than 1,800 consumers and physicians in 11 countries, including the U.S., Canada, Mexico, Brazil, UK, France, Germany, China, India, Australia and Singapore.
The research revealed that as household income decreases, the value people place on their health and the amount of time they spend thinking about it increase.