Human Beings, Not Human Resources

By now it is well understood that the benefits of an engaged workforce are too significant to ignore. Yet disengagement remains a pressing global issue — the 2017 Gallup State of the Global Workplace report reveals that 85% of employees worldwide are not engaged or are actively disengaged in their job. Clearly there is a problem with how most brands are approaching employee engagement. A new approach is required.

When it comes to addressing the needs of people, HR and marketing have a lot in common. In my experience as chief engagement engineer at a leading marketing engagement agency, we have worked to assess the engagement of the internal audiences of dozens of organizations and have discovered several recurring themes. Some of the most successful brands like Whole Foods and Starbucks use the following three engagement strategies:

Get your FREE trial now!

Start your free 14-day trial now to read this story and

Make. Work. Better.

Already a subscriber?

Reuse and Permissions: While social sharing is permitted, unauthorized reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: copyright@yourworkplace.ca ; 877-668-1945.

Share

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Your Workplace is a premium source of leading-edge content to help you create a thriving workplace where everyone wants to work.

Contact Your Workplace

Tel: 613-549-1222
Toll Free: 1-877-668-1945
Contact Us

Whoa! Don't Go Yet

Sign up to receive free leading-edge content about people at work.