Humouring Your Relationships

The brain reacts more strongly to stimuli it deems negative than to positive stimuli, according to studies conducted by John Cacioppo, Ph.D., previously at Ohio State University, now at the University of Chicago.

He found that when people viewed pictures certain to stir up negative feelings (a mutilated face or dead cat) there was a greater surge in their brain’s electrical activity than when they viewed pictures that aroused positive feelings.

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