I Beg You to Stay

Survey Shows Counteroffers Likely for Valued Employees

A new survey shows many businesses are apt to turn on the charm—and pull open the purse strings—when good employees threaten to leave for another job. A total of 63% of advertising and marketing executives polled said they would likely extend a counteroffer if a prized staff member offered his or her resignation to accept a more lucrative position.

The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis across Canada and the U.S. It was conducted by an independent research firm and includes 250 responses—125 from advertising executives and 125 from senior marketing executives who, combined, have worked at over 1,000 advertising agencies.

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