The Importance of Playing to Your Strengths

Passion, engagement and drive are buzz words that continue to receive attention in the popular press and within organizations. It’s easy to see why this is the case. Strengthening the connection we have with our work brings considerable benefits to ourselves, our teams and our organizations. A recent BlessingWhite survey examined what the primary employee engagement drivers were for professionals around the world. Interestingly, the number one satisfaction driver in North America (and in many other countries) was having “more opportunities to do what I do best.” Leveraging the power of strengths is an idea that has been keenly developed by the Gallup organization. Based on their global research initiatives, which have involved hundreds of thousands of employees, Gallup researchers documented the myriad benefits of this approach. In one large-scale study, they found that people who were aware of their strengths, and utilized them more frequently in the workplace, were more likely to be the strongest performers.

The benefits of using our strengths are not just limited to our performance. Gallup’s research found that employees who were given “strengths feedback” had a 14.9% lower turnover rate than employees who did not receive such feedback.

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Craig Dowden

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Craig Dowden & Associates is a firm focused on supporting clients in achieving leadership and organizational excellence by leveraging the science of peak performance. He is author of Do Good to Lead Well: The Science and Practice of Positive Leadership.


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