Integrating New Canadians

Opportunities to optimize and transform workplace culture

The general consensus in Canada is that immigration benefits the economy and is good for business. Study after study concludes that new Canadians can help businesses tap into new local and international markets and enhance creativity, productivity and decision-making through diverse approaches. However, much more work needs to be done.

The Conference Board of Canada, in its report, “Immigrants as Innovators: Boosting Canada’s Global Competitiveness”, states that immigrants are a “source of diverse knowledge and experience that can increase innovation in Canadian businesses.”

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Camille N. Isaacs-Morell

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Camille N. Isaacs-Morell (www.camilleisaacsmorell.com) is a marketing professional with extensive experience in the development and delivery of brand strategies for global institutions that have achieved their business development objectives through effective communication and customer service delivery.

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