Learn it or Lose it!

With nearly $2 billion in annual revenues and almost 50,000 coaches worldwide, the business of coaching is well and alive, according to a 2012 Global Coaching Study by the International Coaching Federation. But it is not without its critics. Coaching is an unregulated industry and the supply of coaches come from all walks of life, but they are typically drawn from the ranks of senior executives, HR leaders, and professionals trained in psychology or counselling. Remarkably, 46% of organizations polled in the above study do not even bother to track results, and claims of success are mostly anecdotal or a result of many other factors of which coaching is but one part.

1. Coaching as a development strategy

With such a spotty track record, it is all the more remarkable that coaching in organizations continues to grow. So what is going on? There are three main areas where coaching continues to be of value in organizations:

Get your FREE trial now!

Start your free 14-day trial now to read this story and

Make. Work. Better.

Already a subscriber?

Reuse and Permissions: While social sharing is permitted, unauthorized reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: copyright@yourworkplace.ca ; 877-668-1945.

Share

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Your Workplace is a premium source of leading-edge content to help you create a thriving workplace where everyone wants to work.

Contact Your Workplace

Tel: 613-549-1222
Toll Free: 1-877-668-1945
Contact Us

Whoa! Don't Go Yet

Sign up to receive free leading-edge content about people at work.