Love what you do: Is it that simple?

One of the greatest business books I ever read was Getting Rich Your Own Way by Srully Blotnick. It’s out of print, but used versions can be found on I know the title sounds hokey – however, the contents are not. Srully Blotnick was a psychologist and studied large groups over long periods of time before drawing any conclusions. It’s his conclusions that are fascinating given the high interest in our society about obtaining wealth.

So what’s the magic answer? Well, it sounds simple: “Find something you love to do and keep doing it for a long time.” Can it really be that simple? Yes – but just because it’s simple to understand doesn’t mean it’s easy to do.

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