New Global Association Promotes Worksite Health

Coca-Cola reps agree with productivity, profitability advantages

A newly formed international association dedicated to worksite health says encouraging employees to be active and healthy is crucial for company cost savings — and its message is backed by representatives from the Centers for Disease Prevention and Control and The Coca-Cola Company.

The International Association for Worksite Health Promotion (IAWHP), an affiliate society of the American College of Sports Medicine (ACSM), was introduced at a recent ACSM Health and Fitness Summit. Nico Pronk, PhD, and President of IAWHP, says employers may be overlooking the value and impact of worksite health programs to their bottom line.