Boots Versus Suits

National Effort to Polish Image of Blue-collar Work

Blaine Sheppard’s parents thought their son was making a mistake in pursuing a career as a carpenter. Their boy, they figured, was “too smart” to spend a lifetime as a tradesman in a blue-collar occupation. The Sheppards, of Goose Bay, Labrador, had succumbed, as many parents across Canada do, to the pervasive idea that blue-collar work is not a desirable career choice for their children.

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