From the funky graphics to the font on the cover page, this book appears
designed to attract Generation Y’ers, which Erickson defines as those born
from 1980 to 2000. This is the generation now entering the workforce, and
Erickson speaks directly to them. She essentially crafts this book as a love
letter to the nascent employees. However, when she does get into career
advice, it sounds remarkably like other career manuals that have been
written for other generations, but in simpler, slightly hipper language.
She encourages Gen Y’ers to find their passion and provides some guiding
questions to help with that exploration. She counsels on how to “find your
place”—choosing a good company and the right location. She also shares
tips on leveraging advantages. Knowing that this book is aimed at business
novices, Erickson does discuss basic business communication and
etiquette (because you don’t really pick that up watching The Office). This
inclusion might make the book a useful graduation gift for that college
grad in your family. However, if you have any career experience at all,
there are other titles on the shelf that will better suit your needs.