So, you just set up your company\u2019s first Instagram page: a completely blank canvas filled with a badly cropped profile picture of your company\u2019s logo, one irrelevant photo to start off your feed and a total of one follower \u2014 a spam account that offers 10 million followers immediately if you simply click the link in their bio. The main audience you intend on enticing with your fresh, newly created Insta page is obviously your customers or clients, but have you ever thought about what someone applying for a position at your organization would think looking at your company\u2019s social media profile? Would they be excited and impressed by your blank Instagram page or your Twitter feed full of bad motivational work quotes? Or even your 500+ followers on LinkedIn? Probably not. In today\u2019s world, social media is extremely important, especially in the eyes of young people, who are most likely going to make up the majority of your applicants. Believe it or not, a bad social media profile \u2014 or no social media \u2014 can detour even the hungriest of job-hungry youth away from applying at your workplace. But fear not! This social media expert (a 17-year-old no less) is here to save your company from utter embarrassment \u2014 you\u2019re welcome. Statistically, as someone who spends nearly nine hours a day browsing multiple social media platforms, I\u2019d say I know what I\u2019m talking about. According to Career Arc\u2019s 2015 Employer Branding Survey, 75% of job seekers consider an employer\u2019s brand before even applying for a job. So now that you know you\u2019re being stalked by your next applicant, maybe you see the importance of this situation? Having a great social media presence can differentiate your organization from the competition just enough to entice your next hire. I know what you\u2019re thinking: \u201cOh, but my company has an amazing Facebook page.\u201d Don\u2019t get me wrong, by all means go ahead and get your company name out there on Facebook, and build up a great, respectable profile, but don\u2019t stop there. The key to gaining a reputable social media status is to involve your company on every social media platform possible. Getting yourself out there in the social media universe will allow clients, customers and applicants find you easily and show them how cutting-edge your company is. Having five Twitter posts, one picture on Instagram, a mediocre Facebook page and a booming LinkedIn account does not count. You have to put effort into every platform by ensuring that all feeds are active, organized and interactive with your followers. Post good-quality, creative content that tells your brand story and captures the essence of what it\u2019s like to work at your company. For example, you might demonstrate how great it is to work at your organization by allowing employees to take over your Snapchat. Breathe. Breathe deeply. You can do this. Another great tip is to extend your network by collaborating with other organizations to do giveaways, or other fun activities, cross-promoting each other. This will help you to interact more with your own followers but will also introduce the other organization\u2019s followers to you. The world of social media is a bustling, innovative place that is constantly growing and adapting. Even I, a teenager, think that keeping up with this fast-paced world is exhausting, but I promise at the end of the day when your DMs (DM means direct message, duh) are full and your office is overflowing with r\u00e9sum\u00e9s from top talent, it\u2019ll all be worth it. 10 TIPS FOR IMPROVING YOUR SOCIAL MEDIA PRESENCE: \tUse good-quality photos. Who wants to look at a blurry picture? \tHave an organized layout on your page. Don\u2019t make it confusing. \tKeep it interesting. Use creative posts and captions; don\u2019t be basic. \tBe active. Posting regularly keeps your followers interested in your page. \tDon\u2019t keep it simple. Get busy and start becoming a social media expert on all platforms. \tShare relevant content. What you post should connect to what your company does. \tCapture your workplace\u2019s essence. Share informative news and photos about your organization. \tBe friendly. Nobody likes to be intimidated. \tNetwork. Collab with other orgs to get more followers \u2014 more followers > no followers. (You understood this sentence, right?) \tPromote. Make sure that everyone knows about your social media platforms.