The Dangers of Personal Ego

Previously I highlighted some contextual/situational factors that can compromise our ability to make both sound and ethical decisions. This article will highlight an area that, arguably, presents the biggest challenge: the management of our personal ego.

The Perils of Ego
Research has concluded that once we have committed to a course of action, we find it very difficult to stop, even if sizable evidence points to a need for change. Studies exploring “escalation” and/or “sunk costs” have provided both interesting and compelling data that highlights this tendency.

One study examined whether the National Basketball Association (NBA) draft order (i.e., how high a player was selected in the college entry draft) had an impact on the amount of playing time players received. Given that the primary goal of professional sports franchises is to win as many games as possible to maximize ticket sales and profitability, one would assume that the most productive players on the court should receive the most playing time.

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