The Hidden Beauty of Career Fairs

Recruiting at career fairs is cheap and fast. Fairs can deliver high-quality hires, fill pipelines and generate some unexpected benefits for building long-term recruiting strength

In this age of Internet recruiting, career fairs and job expos have a quaint feel about them. But smart companies are using fairs to pull in highly qualified candidates to fill jobs in days, all at a relatively low cost. And when the fairs are staffed by employees, they can help build morale and turn workers into year-round recruiters.

Mike D’Amico, director of compensation, benefits, staffing and Human Resource Management Systems (HRMS) at Cognos Inc., is a career fair convert. With 3,500 employees and high growth, the business intelligence software company is actively recruiting sales, customer support, research and development and finance employees and signed up more than 150 new employees this year for its Canadian facilities alone. Sixty of those hired through a career fair that the company hosted on May 7, 2005.

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