The Latest Trends in Corporate Philanthropy – Part II

Recently the Canadian Red Cross developed an innovative program called The Volunteer Market. The pilot program based in Atlantic Canada is set up as an online “Kijiji”-type program. It allows employees to volunteer time or talent in exchange for a donation. For example, one employee might post the message: “I will bake a pie in exchange for a $10 donation.” Another employee can accept the challenge and when both transactions are fulfilled, the post is rated as “completed”. Some employees have come up with ideas such as requests for desk cleaning or serenades in exchange for a donation. Not only does this program benefit the Red Cross, and in turn those participating, but it also adds fun and creativity to the workplace.

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