The Value of Values

3 steps to increasing customer value

In the last 20 years, almost every public or private, large or small, domestic or global organization has crafted a set of values. These values often represent core beliefs and shape daily behaviours of leaders. They underlie a code of conduct and form the basis of an organization’s culture.

Some criticize and simultaneously praise values statements because they create or expose leadership hypocrisy where leaders’ actions do not reflect the stated values.

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Written By

Dr. David (Dave) O. Ulrich, PhD, is Rensis Likert Collegiate Professor of Business Administration and Director, Human Resource Executive Program, University of Michigan. He is also a Partner, the RBL Group.


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