What’s Your Personal Brand?

“Tell me about yourself”, a question that prospective employees come prepared to answer  in the job interview. They know that recruiters and hiring managers very often use the response as a key element in their final selection criteria. Job-seekers are advised by career counsellors how to and how not to respond. “Don’t give a chronological account of your life or career. Do tie relevant aspects of your professional experience to the job description.”

Good advice? Maybe.