You’ve heard the old expression “It’s not what you know, it’s who you know.” But in today’s ever-competitive business world, it’s not even who you know, it’s the impression you make on them. After all, what good is knowing the right people, if you’ve given them the wrong impression?
That’s why a solid understanding of modern business etiquette is more important now than ever. So what is business etiquette anyway? It’s all those little things we take for granted: How we dress, how we speak, how we communicate in writing, the messages we leave on the telephone, posture, body language, even table manners. Your employers and potential employers have their eyes and ears open all the time, constantly on the lookout for those subtle signals that tell them you’re the one they want or don’t want.